PENGARUH PROMOSI DALAM MENINGKATKAN VOLUME PEMBIAYAAN IMPLAN DI BSM (STUDI KASUS BANK MANDIRI SYARIAH MUARA BUNGO)

Abdul Roni; Wahyudil Khotib; Tuti’ Nadhifah

PENGARUH PROMOSI DALAM MENINGKATKAN VOLUME PEMBIAYAAN IMPLAN DI BSM (STUDI KASUS BANK MANDIRI SYARIAH MUARA BUNGO)

Abdul Roni⁽¹⁾, Wahyudil Khotib⁽²⁾, Tuti’ Nadhifah⁽³⁾,

⁽¹⁾Institut Agama Islam Syekh Maulana Qori Bangko, Indonesia,
⁽²⁾Institut Agama Islam Syekh Maulana Qori Bangko, Indonesia,
⁽³⁾Universitas Muhammadiyah Kudus, Indonesia

Corresponding Author

Article Metric

Full Text:

Language: id | Submitted: 2023-01-23 | Published: 2023-02-19

Abstract

This study aims to find out the marketing strategies carried out at independent Islamic banks in increasing the volume of implant financing, the extent to which promotional marketing strategies are able to increase the volume of implant financing at Muara Bungo Islamic banks. This research is a quantitative research. The data used are primary data, the data collection method used is using a questionnaire distributed to implant financing customers at the Sariah Mandiri bank in Muara Bungo as many as 91 respondents. The data analysis technique used a simple linear regression model. This study proves that promotion has an effect on increasing implant financing. This can be interpreted, in increasing the volume of independent Islamic bank implant financing products, it is necessary to implement an effective and efficient marketing strategy, one of which is by applying regular and consistent promotions so that what is promoted really has a positive impact on increasing the volume of implant financing at independent Islamic banks. in Muara Bungo.This study aims to find out the marketing strategies carried out at independent Islamic banks in increasing the volume of implant financing, the extent to which promotional marketing strategies are able to increase the volume of implant financing at Muara Bungo Islamic banks. This research is a quantitative research. The data used are primary data, the data collection method used is using a questionnaire distributed to implant financing customers at the Sariah Mandiri bank in Muara Bungo as many as 91 respondents. The data analysis technique used a simple linear regression model. This study proves that promotion has an effect on increasing implant financing. This can be interpreted, in increasing the volume of independent Islamic bank implant financing products, it is necessary to implement an effective and efficient marketing strategy, one of which is by applying regular and consistent promotions so that what is promoted really has a positive impact on increasing the volume of implant financing at independent Islamic banks. in Muara Bungo.

Keywords

Promosi , Volume Pembiayaan Implan

References

A. Karim, Adiwarman. 2004 Bank Islam Analisis Fiqih dan Keuangan. Jakarta: PT. Raja Grafindo Persada.

A. Karim, Adiwarman. 2010. Bank Islam: Analisis Fiqih dan Keuangan. Jakarta: PT Raja Grafindo Persada.

Ali, Zainuddin. 2010. Hukum Perbankan Syariah, Jakarta: Sinar Grafika. Ed. Ke1 Cet. Ke 2.

Danuapranata, Gita. 2013. Manajemen Perbankan Syariah. Jakarta:Salemba Empat.

Darmawati, 2012. Sistem Pembiayaan Implan pada PT.Bank Syariah Mandiri Kantor Cabang Pembantu Tanjung Balai karimun ditinjau menurut Sistem Ekonomi Islam. Skripsi S1 Ekonomi Islam Fakultas Syariah dan Ilmu Hukum. UIN Sultan Syarif Kasim Riau.

Dokumen Bank Syariah Mandiri tentang Pembiayaan BSM Implan

Hutabarat, Esterlina. 2017. Pengaruh Promosi Dalam Meningkatkan Volume Penjualan Pada Toko Buku Gramedia Sun Plaza Medan. Jurnal Ilmiah Methonomi Vol. 3 No. 2.

Juita, Mawar. 2010. Pengaruh Promosi terhadap Nasabah BMT Cengkareng Syariah Mandiri. hasil penelitian Skripsi pusat penelitian UIN Syarif Hidayatullah Jakarta.

Kasmir, 2002. Dasar-Dasar Perbankan. Jakarta : PT.Raja Grafindo Persada.

Nasroh Nasution, Siti. 2017. Analisis Strategi marketing Bank Syariah Mandiri Dalam Meningkatkan Pembiayaan BSM Implan. Fakultas Ekonomi dan Bisnis Islam. UIN Sumatra Utara Medan.

Republik Indonesia, 1998. Undang-Undang R.I. Nomor 10 Tahun 1998 Tentang Perbankan Syariah Perubahan Atas Undang- Undang Nomor 7 Tahun 1992 Tentang perbankan. Ketentuan Umum, Jakarta.

Satja DKK, Akmal. 2017. Penulisan Skripsi Untuk Prodi Bimbingan Konsling : Cet.1. Yogyakarta.

Shaffitri Hudodo, Nur. Roni Mohamad. 2020 Analisis Strategi Pemasaran Dalam Menarik Minat Nasabah Untuk Mengajukan Pinjaman Dana Pada Pt.Bpr Paro Dana Mutawazin. Jurnal Ekonomi Syariah. Pascasarjana. IAIN Sultan Amai Gorontalo. Volume 1, Nomor 2.

Tjiptono, Fandy. Ph dan Gregorius Chandra. 2012 Pemasaran Strategik. Edisi 2. Yogyakarta: Andi Yogyakarta.

Wawancara dengan Faradhika Arwindy, 2018. Consumer Branking Relationship Manager, dan Heri Kurniawan CFE Admin Implan. Bank Syariah Mandiri Muara Bungo. 30 September.